About Neha

Neha Thomas is a marketing strategist, independent consultant and entrepreneur with more than 15 years of experience leading marketing and revenue functions. She holds an MBA in Marketing and Operations and a Bachelor's degree in Computer Applications, a blend of commercial instinct and technical thinking that shapes everything she does.

Her career spans Technology, Education, Luxury Hospitality, Retail, E-commerce and Business Consulting. Along the way, she has served as Marketing Director at the Free Zones Authority of Ajman, Chief Strategy Officer at Decisive Zone, one of the UAE's leading business consultancies, and Head of Marketing at Creative Zone, among other senior roles.

Neha's sweet spot is helping start-ups and growing businesses build their brands from the ground up: choosing the right marketing tools, growing their online presence and, as a self-confessed tech enthusiast, using technology to streamline processes and make every system work smarter. Today she works with companies as a consultant and fractional CMO, taking a hands-on role inside the organisation.

Beyond client work, Neha is a Guest Lecturer at Murdoch University Dubai, the Dubai campus of one of Australia's leading universities, where she teaches Freelancing and Consulting. Her passion for education and mentoring carries into print too. She contributes regularly to Campaign Middle East, CEO Middle East, Arabian Business, Zawya, Dubai Chronicle and other leading publications, writing on marketing, operations and business consulting.